Proposals Persuade Company Management

Businesses and governments use proposals to get the best deal on things that they need.

In order to compete in the today,s marketplace companies require all sorts of things to operate successfully.

Saving money is their number one priority therefore, they ask for tenders to supply them things. The bidders ( tenders) write proposals to get the contract.

Basically, there are two types of these technical documents, external and internal.

The first, is written and submitted to an outside organization to compete for their business requirements.

The second type is submitted within an organization as a persuasive argument outlining an activity that would benefit the firm.

Generally, reducing costs, increasing production or quality, conducting research, purchasing equipment or products, or changing some company policy or procedure are submitted for review by management.

There are two types of external types that can help your firm gain more business.

The first is called the solicited and it is aimed at a corporation, the federal government, or other governments. These may be seeking a business to fulfill a project or complete a task allowing qualifies companies to bid for the project.

The other is called the unsolicited. The scenario may be that your company, always looking for new opportunities, decides to approach a larger company for a joint venture to bid on a big federal contract.

Business proposals require a lot of careful planning to create one that is well written ensuring success.

An important given in writing your successful one, is that you promise solutions that you can deliver.

Always being mindful of your company's capabilities, you can get that business by also adhering to the following:

• Clearly outline what your company can do for the customer stating the benefits to be gained.
• All quality technical documentation is written to address the appropriate audience using language they quickly understand. Communication is paramount with your customers.
• Provide them sufficient unmistakeable evidence of your ability to deliver. Proving this is vital to gaining you the business.

A typical one includes a cover letter, an executive summary, and the main body making up the rest of the document.

The cover letter is not really part of the proposal however, its role in the document allows it to be included.

The executive summary is in reality your product presentation that delivers a good sales pitch to the customer.

It reflects your proposal approach, so that the more technical it is the more crucial the executive summary will be for the project. It is the most important section of the whole package.

To have an effective and successful executive summary you should:

• Write simple persuasive short sentences intended to be read by an executive.
• Don’t elaborate providing unnecessary, technical details.
• Keep your executive summary short. The rule being, write one page for each 20 to 50 pages.

The body includes everything that explains and backs up your solution , photos, graphics, diagrams, engineering blueprints, videos, consumer reports, reference material, etc.

Return from proposals page to index page.